Invicto Taqueria

Brand, logo, identity, and packaging designs for Invicto Taqueria, a Chicagoland, Illinois Mexican street food restaurant chain with several locations throughout the Chicago suburbs. Collaborating with Venture Kitchen (founders of the Invicto restaurant chain, as well as Naf Naf Grill) and The Gauge Collective (for marketing), I designed everything from the to-go food and beverage packaging (cups, containers, bags, tray liners, etc), to signs, window decals, menus, labels, employee handbooks, uniforms, gift cards, banners, posters, patterns, and more. Many of these items included custom hand drawn illustrations and lettering, which were all incredibly fun to create.

Brand, Logo, Packaging, Illustrations & Patterns

Colorful sign with the words 'INVITO' in large neon-style letters and 'Una Taqueria Famosa' below in smaller red text on a blue background.

Packaging

Invicto Chicago to-go cup and packaging design + illustrations by Dorey Kronick
Invicto Chicagoland to-go fries cup and packaging design + illustrations by Dorey Kronick
Invicto Chicago restaurant paper tray liner and packaging design + illustrations by Dorey Kronick
Invicto Chicago to-go queso / sides cup and packaging design + illustrations by Dorey Kronick
Invicto Chicago to-go restaurant cup and packaging design + illustrations by Dorey Kronick
Invicto Chicagoland restaurant chain to-go cup and packaging design + illustrations by Dorey Kronick
Invicto Chicago restaurant chain packaging design + illustrations by Dorey Kronick
Invicto Chicago area restaurant chain to-go bag and packaging design + illustrations by Dorey Kronick
Invicto Chicago custom packaging and brand design and illustrations by Dorey Kronick
Two smiling young adults, a woman and a man, standing next to a freezer labeled 'REFRESCO FRIÓS' at a snack shop or cafeteria, holding food bags, with a wall logo that says 'one feeds two' and some decorative starburst patterns.
Invicto Chicago packaging designs, branding, and illustrations by Dorey Kronick
Invicto Chicago to-go custom packaging designs, branding, and illustrations by Dorey Kronick

Signs & Uniforms

Invicto Chicago brand, logo, and employee uniform designs by Dorey Kronick
Invicto Chicago area brand, logo, sign, and other designs + illustrations by Dorey Kronick
Invicto Chicagoland brand, logo, and employee uniform designs by Dorey Kronick
Storefront window with blue and white signage for INVCTO and One Feeds Two, featuring text about a movement to provide nutritious school meals to children in poverty by Dorey Kronick in Naperville, IL
A woman ordering at a taco stand with a smiling worker behind the counter. The sign above advertises tacos with options for carne or pollo at Invicto.
Sign for Invicto restaurant in Chicago suburb by Dorey Kronick
People attending Invicto's restaurant opening in the Chicago suburbs with logo and brand design by Dorey Kronick
Line of people waiting outside Invicto restaurant, which serves tacos, cemitas, and shakes, with store signage and a reserved parking sign visible with logo and branding by Dorey Kronick

  • "Check out @theinvicto. Dorey did an amazing job with all of our branding including our brand colors, logo, and packaging. She’s an amazing artist and designer. Highly recommend for entrepreneurs that need a partner to work closely with as you develop your brand."

    Franklin Buchanan, Owner & Co-Founder of Invicto, Naf Naf Grill, & Venture Kitchen, Chicagoland, IL

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