Kinsley by Fairgrounds

Brand and logo design for Kinsley by Fairgrounds, a large, upscale cafe and bar in downtown, Chicago, IL, owned by Infuse Hospitality. The cafe is an extension of the Fairgrounds brand, which has stunning locations in Chicago, Milwaukee, Minneapolis, Dallas, and beyond. Offering incredible coffee and tea selections from around the globe, as well as chef-crafted fare with inspiration drawn from a worldly viewpoint, Kinsley is heavily inspired by Fairgrounds Cafe(s), but features an entirely new, refined concept, inspired by the 1893 Chicago World’s Columbian Exposition (World’s Fair). We collectively all wanted the logo and visual identity to match the overall brand concept, so we teamed up with the architectural designers, interior decorators, marketing team, and DesignScout (the agency who designed the branding for Fairgrounds) to come up with a complimentary visual identity that’s luxurious, elevated, uniquely it’s own, and timeless. Stepping foot into the space myself for the first time in 2023 left me speechless. I met up with Infuse Hospitality’s Sales Solutions Architect / Chief Experience Officer / VP of Operations, DJ Miller, for a delicious lunch (with a kombucha on tap!), and snapped the photos below for my own documentation, which they also shared on their social media accounts.