Primal Kitchen
Brand, logo, and website design for Primal Kitchen, a paleo-friendly, organic, and health-focused upscale restaurant, in Santa Cruz, CA. We started the brand with the custom hand-lettered logo, which I created using an ultra thick paint pen on paper that was later scanned, digitized, and vectorized. Over time, a brand guide, website, menus, employee uniforms, apparel, merch, glassware, mugs, advertisements, business cards, signs, stickers, and gift cards followed. This was such a magical collaborative project with Primal Kitchen Owner and Founder, Jason Morgan, and Marketing Director, Lauren Rose Maloney, with many moving parts. It all came together beautifully, and we were stoked when it opened in my hometown in 2018.
Brand, Logo, Website, Packaging, Apparel & More
